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Correlation in the amount of usage

Figure 19 shows the average number of notification messages versus the number of browse requests, and the average number of browse requests versus the number of notification messages. There is little correlation between the two variables: the number of notification messages fluctuates widely with the number of browse requests; similarly, the number of browse requests also shows no obvious trend with respect to the number of notification messages. The correlation coefficient between these two variables is 0.265 when considering all users, and 0.125 when considering only wireless users. The low correlation coefficients implies that web site designers cannot predict a user's browsing activity based on his/her notification activity, and vice versa.
  
Figure 19: Correlation between the number of browse requests and notifications of wireless users.
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Lili Qiu
2002-04-17