Load Stealing – Subtle

• tag hijacking

  • Put a popular name (e.g., “Playboy” or “Persian Kitty”) in your meta tags

• Search-spider spoofing

• Content spoofing

• Keyword spoofing

• Domain name spoofing

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Meta tag hijacking – Playboy

Copy the tags from a top listed page (one site has 75 different "index" pages,one for each search engine)

Content Spoofing – information Viagra

Keyword spoofing – IBM bought DEC at Lycos, 1-800-OPERATER

Domain spoofing - whitehouse.com, alscan.com, dbscans.com, netscpae.com