Slide 26 of 51
Notes:
Meta tag hijacking – Playboy
Copy the tags from a top listed page (one site has 75 different "index" pages,one for each search engine)
Content Spoofing – information Viagra
Keyword spoofing – IBM bought DEC at Lycos, 1-800-OPERATER
Domain spoofing - whitehouse.com, alscan.com, dbscans.com, netscpae.com
