Slide 32 of 51
Notes:
Ads - who pays for bandwidth?
Click price - competition history
Click rate is influenced by number of ads, number of pages with ads, quality of ad, age of ad, location of ad vs. content (12% for customer X, dropped to 4% when set up multiple pages) (38% click rate for blow ad) (legitimate industry average of 1-2%)
Where is the click counted? Uniques?
Per sale - how much is the first sale, how long is the renewal period?
HotHotHot credits 15%, but cookie is only valid for 7 days
Strip-a-Gram credits 20%, but cookie is valid for 12 months
